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Amazon Prime Day Sale is an annual celebration where the website grants huge discounts for hundreds of its items. But this year, members of the websites discovered a pricing error by Amazon that drew a lot of precious camera gear to be sold at less than USD 100. The error was first notified by a member who managed to get a Sony a6000 mirrorless camera and lens bunch usually priced at USD 550 for just USD 94.48.
Pricing mistakes throughout the Amazon Prime Day Sale may lighten up your day with a reward beyond your thought. The incident occurred because of a technical failure during the Amazon Prime Day sale.
Members recognized that the bundle wasn’t the only thing going for that cost: an array of other camera equipment also revealed a fixed price of $94.48. Customers have managed to buy a USD 13,000 lens for the equivalent $94.48, denoting a 99.3 percent discount.
Of course, with a pricing mistake, many were skeptical as to whether Amazon would send out the products or admire the sale. Many assumed the online retailer would drop the orders and change the pricing back to a typical rate. However, another member verified that Amazon did value its sales, writing: “WOW they delivered the cameras! I bought 5 of the “Canon EF 800mm f/5.6L IS USM Super Telephoto Lens for Canon Digital SLR Cameras” lenses for just $500! That’s $65,000 worth of cameras! Can’t believe Amazon delivered!”
Amazon has still to comment on the incident, but for now, the group is willing to honor the sales and welcome its pricing mistake, at least for goods that are still in stock. Many users were able to detect the same price and place requests, while other users described still seeing the typical price of $550. And it wasn't 3rd-party agents that the $94.50 price used to - the gear was being traded and sent by Amazon. But then people remarked that other cameras and packages were also being exchanged for $94.50, and that’s when the real excitement began.
“Everything is $94.48”, one user writes. “I have got like 10k worth of things that were like 900$ total.”
“I received a $13,000 lens for $94,” another member writes about their Canon EF 800mm f/5.6L order. “LOL expecting a cancellation but that's like 99.3% off.”
While these fortunate clients shared their benefit stories in the comments section, others responded like they were missing something. "Can't receive $94. Logged in. Reviewed all colors in cart." What am I doing wrong?" one person questioned when they didn't notice a similar discount.
It seems the glitch only occurred for some people. This isn't the only Prime Day accident that occurred on the retail giant's "Black Friday in the summer." Some consumers said they couldn't place items into their online cart. Every time they attempted, it failed.
Ever the tough opponent, eBay hopped on that glitch and said after the Prime Day problems, they were going to open their own "Crash Sale."
Would Amazon cancel the orders? No, or at least not all of them because many users are informed about getting notifications of their orders being sent.
Others talked to Amazon customer service and were said the orders would be sent. By the day after the orders began getting placed, some had even already got their order. Some people, for reasons that are not apparent, could not view the $94.48 value on their Amazon accounts; others noticed their accounts locked after many orders.
Some simply didn't see the opportunity before it lapsed and came to the post to mourn their bad luck. It has been theorized that if orders were placed on back-ordered goods, those might get deleted and returned, but "anything already delivered over to shipping companies shows guaranteed to come at the price paid." Will Amazon lose business over the incident? PCMag thinks so: "That's going to ache." Amazon hasn't mentioned it, per Business Insider.
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